App Store Optimization

The Dummies’ Guide to App Store Optimization

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If you are thinking of building an app or are having one built right now, you have probably heard the term – App Store Optimization (ASO).

The app store is the biggest source of potential users for your app. A Google study revealed that 48% of new mobile app discovery comes from browsing app stores. Another 34% of new app downloads result from app store recommendations.

app store

So, it’s a no-brainer that to increase your app downloads, you need to make your app easy to find, click, and download in the app stores.

It is important to know that there are more than 2.2 million apps in the Apple App Store and a whopping 3.4 million apps on the Google Play Store!

Whoa!

So, how do you make your app stand out among the millions already out there?

The answer is — App Store Optimization (ASO).

You know about SEO but what exactly is ASO?

This guide will help you understand what ASO is and ASO techniques you can use to maximize exposure and impact on app store rankings and downloads.

What is ASO?

Like SEO helps your website rank higher in Google search results, ASO helps your app appear in the top search results for relevant keywords in the app store. Needless to say, ASO can make your app more visible in the app store, increase the number of downloads and boost revenue for your app.

Metadata

Both Apple’s app store and Google’s Play Store have their own algorithms for app ranking. This means you may need a separate strategy to get downloads on these stores.

While these algorithms are based on a large number of known and unknown factors, the app stores index keywords used in your app’s metadata.

And your best bet for great ASO is to use relevant search terms or keywords in your metadata.

App store Metadata includes the app’s –

  • Title (30 characters)
  • Subtitle (30 characters)
  • Keystring (100 characters)
  • Promo Text (30 characters)
  • Description (4000 characters)

The first three are indexed by the search algorithm.

Since App store metadata brings you visibility, and each component in metadata can only be a fixed number of characters, it is best to use as many characters as possible with your metadata. Remember that terms like ‘and’ or ‘the’ are ignored by the algorithm.

Keyword Research

Keyword research is critical for ASO since app store search algorithms look for keyword combinations across your app title, subtitle, and keystring.

Out of these, the title of your app has the most significant influence on search rankings and hence, your keyword planning should always begin with the app name and subtitles. Add your brand name, and the most relevant terms for the functions, and features of your app, in the title. Think about what your potential subscribers would look for when searching for your app on the app store. You can try different keywords and test them over time.

However, avoid repeating keywords in your app title, subtitle, and keystring. Include other relevant keywords instead.

The best approach is to make a list of the app’s key features. And then list the search terms people can use to look for what your app offers. Test the keywords on both these lists to get optimal results.

The keystrings are not visible to the customer but to the search algorithms in the app store.

You have used the best keywords in your title and subtitle. Now use the remaining keywords in the keystrings.

Go for a combination of high competitive or less competitive keywords. The first get a lot of traffic but it will be tougher to rank for them. The latter, on the other hand, are less popular but it is easier to rank for them.

App Store Description

The 4000-character description of your app is the best opportunity to get users.

Search algorithms don’t directly index app store descriptions but Apple Search Ads and Google will. So, use keywords in your description too, to get more visibility and potential downloads.

App Screenshots

App screenshots aren’t a determining factor for ASO. But don’t they catch your eye when you visit the App store?

High-quality screenshots attract downloads from new users. To optimize your screenshots –

  • Don’t put too much information or text on the images
  • Clearly show the app’s main features
  • Carry out A/B testing for different screenshots

Organic vs. Paid App Discovery

Organic and paid discovery for an app is just like organic and paid search for SEO.

Organic discovery is achieved with ASO while paid is done with search advertisements.

While paid discovery gets your app quickly in front of potential subscribers, it drops as quickly when you stop running the ads.

On the other hand, ASO is a long-term strategy. When done right and consistently for a long time, your app remains visible to potential users, even without running ads.

However, regardless of the source of your downloads, they impact organic search rankings. So, if ads are driving your downloads, your organic search rankings improve automatically.

In essence, your marketing strategy should include a combination of both organic ASO and ads.

ASO Strategy

As a business, figuring out ASO on your own can be hard nut to crack. This is where experts at mobile app development and marketing companies, such as Ogrelogic Solutions, can help. They can design the right ASO strategy for your app with the right tools and resources

Companies that specialize in both mobile app development and marketing are invested in your app’s success long after your app has been launched. They are always on the lookout for the search algorithm changes and customize your strategy accordingly.

Remember that while your app is unique, it’s always competing with millions of other apps available for download. Whether you have an iOS app or Android app or both, you can stay on top of your game by leveraging app store optimization.

To speak with one of our mobile app design, development or marketing strategists in Austin, TX, write to us at info@ogrelogic.com or call 512-559-7491 right away.

ogrelogic app

5 Top Reasons Apps Fail

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Millions of apps are available on the Google Play Store and Apple’s App Store. A user only takes a few seconds to decide whether or not s/he will download an app or not. And the large number of apps available further adds to the competition for user attention. Most businesses wonder what it takes to develop a successful mobile app.

The competition is undoubtedly immense, yet clutter is not the only reason many apps fail. Read on to understand reasons why mobile apps fail and how you can design your strategy in order to effectively meet your goals.

Poor Research

It’s easy to think that users will love your app, but it is essential to have an excellent understanding of your product’s target audience, much before development begins. Your app will succeed only if it addresses a specific user need.

During the early stages of your project, identify the product’s central demographics and create user persona. The more detailed the user persona is, the better. Include things like demographics, behavior patterns, motivations, and goals, in the user persona.

Lack of uniqueness

App stores are full of similar apps. A successful app is one that offers a unique value proposition (UVP).

To create your UVP, –

  • Draft a vision statement to create a definite sense of direction towards the end goal of the app.
  • Test your product with a prototype to identify and fix problems early, when it’s far less expensive to modify it.

Design thinking is integral to the creation of original mobile apps. It supports innovation and emphasizes on a user-centric approach to product development, which can help you differentiate your app from others in the market and build competitive advantage.

Not choosing the platform carefully

Android and iOS operate in different ways and appeal to different user groups.

Discover your users’ choice of smartphone. This is often correlated with other variables, such as income and education. This information can help you make decisions about your app’s monetization strategy. For example, if your monetization strategy depends more on in-app purchases, iOS may be the most profitable platform for your app. But if you want to use ad placements to monetize your app, Android is a better idea.

If you are developing an app for multiple platforms, you should consider platform differences too. Remember that an average user takes less than a minute to decide an app is worth using!

Poor user experience

To offer a great user experience, the app needs to be intuitive. Poor usability can be caused due to –

  • Difficulty in using the basic functions
  • App performance issues (slow or lagging)
  • Long load times
  • Long registration processes
  • Difficult to access features

Focus on creating an amazing UX so the user not only benefits from your app but also feels great about using it.

Other Reasons

Other reasons apps fail include –

  • Improper testing
  • Poorly executed app launch
  • Project delays and budget overruns
  • Many stakeholders with differing priorities

The bottom line is focusing on market and audience research, following platform-specific best practices, and thorough quality testing can make a difference a successful or a failed mobile app.

Mobile App Development Trends in 2019

10 Amazing Mobile App Development Trends in 2019

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2019 can be an incredible year for your business leveraging the power of mobile apps. Today, we discuss 10 amazing mobile app development trends that you will have to look out for and implement in your current or next mobile app development to offer remarkable services to your users.

  • Cloud Service

The market for cloud market has grown tremendously in 2018 and will continue to grow in 2019 as well. Cloud services have continued to offers with the facility of using cloud based storage that does not impact their device’s internal storage. Apps like Dropbox and Google Drive are some of the popular apps that have been providing cloud services to a majority of mobile users. The cloud computing market is only supposed to grow in the future and 2019 is the right time to use this to your advantage.

  • Mobile Transactions and Payments

At CES 2018, Google introduced the all new Pay app that introduced a simplified mobile payment service. Google explained how the Google Pay app saved the payment information of users to speed through checkout and offering a peace of mind to its users. It’s not just Google that has developed an amazing mobile payment app, but there are many other mobile transaction and payment apps out there in the market, making their mark. You could join this league too by creating an easy money transfer or mobile payment app that caters to the needs of your users.

  • AI and Machine Learning

With smartphones getting smarter on a consistent basis, it is safer to say that even mobile apps aren’t held back. Technological innovation and advancement in mobile app development have led to the birth of many smart apps that leverage the potential of AI and machine learning. A great example of an app that uses the power of AI and machine learning is the Starbucks’ “My Starbucks Barista” app that uses verbal instructions to place an order for you. Similarly, you can make your app stand out by using the power of AI and machine learning to create groundbreaking apps.

  • In-App Gesture Control

Gestures have become a part of smartphone world these days. But, there is one area where gestures are excelling is within apps. Implementing gesture control within an app allows the app to be less cluttered, easy to use and offers a seamless interaction.

  • The Market of Wearable Apps is Growing

With the market of wearable devices growing, business opportunities in the wearable app market are viable. For now, it is safe to assume that people, who use wearable devices, mostly care about fitness tracking apps. If you are developing a fitness app, why not create an app that runs of wearable devices too? The market is growing and your app could be the next big thing that could create an innovative breakthrough.

  • Android Instant Apps

Android Instant Apps are those apps that are readily usable without having the user to install them on their smartphone. However, it is important to understand that Android Instant Apps only run on devices that are running on Android 5.0 or higher. Instant Apps prevent the hassle of the user installing apps on their phone and can right away test them with a tap.

  • AR in Mobile Apps

AR in mobile apps adds the right amount fun that one can expect from smart applications and mobile games. Most people believe that AR can only be used in mobile games but it can only be further from the truth. In fact, mobile apps can also be rightly used for practical purposes. A great example of an AR app that brings practicality into the play is Google’s Translate app, which launches the camera app to translate text in real time. Not only is the app fun to use but also very useful and engaging. Now that you know how AR can have a positive impact on users, 2019 could be your year to create an app that blows through the market.

  • VR in Mobile Apps

Just like AR, VR or virtual reality apps can be expected to grow in the mobile app marketplace. VR apps do a phenomenal job in creating computer-generated three-dimensional images or environment that users can interact with in seemingly real or physical way. Implementing VR in your mobile apps can be a clever way to keep your audience engaged and make them come back for more.

  • Full-Screen Experience

With mobile screens becoming larger and bezel-less, it is a new playground for app developers to present interesting and immersive apps to their potential users.

  • Building Lite Apps

If you have used the “Lite” variants of the Facebook and Twitter, you may already have fallen in love with it. Lite apps are smaller in size and consume comparatively less battery than bigger apps. Another great thing about lite apps is that it consumes less RAM and computing power.

Implementing the above mentioned mobile app development trends in your next app can take your mobile app to a whole another level. If you are looking for a reputed mobile app development company in Texas, visit https://www.ogrelogic.com/. We can help deliver innovative mobile app solutions that can help propel your business in the right direction.

Bing App

The New Bing App Solves Complex Mathematical Problems

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Accept it or deny it, mathematical problems have always been our biggest fears when in school. The complex steps that we followed in order to solve a complex problem only left us overwhelmed. However, today a new app called Bing Search solves mathematical problems within seconds. What a lucky generation! You might think that it is cheating but the app also shows the logical steps that it took to come to the solution of an assigned problem.

The Microsoft Bing Search app has a unique math mode dedicated to solve mathematical problems. The app uses Microsoft’s AI and visual search technology to analyze a picture depicting the math problem and arrives to a solution.

Here are the simple steps that you can take to calculate a math problem using the Bing Search app:

  • Download and launch the Bing Search app for iOS on your iPhone or iPad.
  • When in app, tap the camera icon and select the math mode.
  • Focus the camera on the math problem that may either be on a paper, whiteboard or screen. The app is also capable of scanning printed, typed or handwritten equations.
  • The app detects the equation and calculates the answer within seconds. When the answer is displayed, you can scroll down to see the steps that the app took to come to the conclusion.

Currently, the Bing app is only available in the US and is expected to arrive to Android soon.

Happy Anniversary OgreLogic

Ogrelogic Solutions Celebrates the Successful Completion of Three Years

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It is a proud moment for us as Ogrelogic Solutions marks the 3rd anniversary on 29th June 2018. We have come a long way since we started as a three members team. Today, Ogrelogic Solutions is a solid team of more than 75 employees. Along with the celebrations, the cofounders of Ogrelogic Solutions, Mr. Manan Vashisht and Mr. Gaurav Sharma share how the company met new milestones, came across unexpected obstacles and the future vision of Ogrelogic Solutions.

Ogrelogic Solutions was started on 29th June 2015 and today the company has grown to set up its new offices in many countries including USA, and India. “The company started as a simple digital marketing agency and is now moving into the zone of IT consultancy”, stated CEO, Manan Vashisht. He also added, “Ogrelogic Solutions started with the low hanging food of digital marketing, SEO, SMO, web development, mobile applications, and web app. In 2018-2019, we are looking at getting into detailed IT consulting and software development company”.

 

The biggest challenge that Ogrelogic Solutions had to face was the human resource. At first, we believed this would not be a challenge but overcame it by implementing certain trends.

We Are Unique!

Ogrelogic Solutions is also among the first few companies that registered the company in the US first and then registered the company in India. We brought the concept of “Train the Trainer”, which has been helping new employees to be trained extensively. We always believed that more than sales, retention is important. We put our focus on the delivery part, retention part, and the customer satisfaction part to help us become what we are today and it still remains our key focus. We actively put our focus on ensuring every employee’s growth path in the company. CEO, Manan Vashisht stated, “Every single person in the company for me is a profit unit”. We are also very keen on rewarding and recognizing talented and hardworking individuals. Unlike other companies, when we even promote individuals in 3 months and 6 months based on their talent, maturity, growth prospects, and when the employee brings a lot of revenue. We are also focused on giving our Ogres international exposure and introduce them to other parts of the world.

Ogrelogic Solutions Believes in Youth

We believe in youth, they are young, rearing to go, dynamic, want to develop an identity for themselves. “The ideology behind hiring youths is very simple, we want to train them, they are fresh, educated, have their own ideas, today’s youths believe in the power of social media, and they believe in the power of communication”, explained CEO Manan Vashisht. We keep looking for talented kids and go to different colleges across the country and offer them jobs with handsome salaries.

The Strategy for The Year 2018-2019

“We want to work as a dedicated resource management company and get into more technologies”, said CEO Manan Vashisht. Ogrelogic Solutions aims to double up the number of employees and double up the revenues. The company has been successful in doing business in countries such as USA, Canada, and Australia. Now we are looking forward to exposing ourselves to other parts of the world. We are also actively working on our KRA management, SLA management, we are trying to build up the software for our own selves among which one of them is the HR software. The next thing that we are focused on is getting into the products market. We also want to build products for our own self. We want to tap into the healthcare business, financial business, and human resource business in the year 2018-2019.

Mobile App Development

Factors That Make Your Mobile App Successful!

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If you are developing a business-specific app, it is important to understand that the success factor of your app entirely depends on what audience and consumers it targets. Nevertheless, there are multiple other important factors that can expedite your app’s success rate and make it a sure winner. Here are the important factors that can make your app stand out amongst the others:

  • A Simple and Intuitive Design

An app that is simple and easy to use has a higher chance of keeping users engaged while using the app. It is no surprise that a user is quick to delete an app that does not provide proper navigation and begins looking for better alternatives. This is why it is important to keep the app simple and easy to navigate which also directly helps in gaining customer trust.

  • Offer a Better Mobile-Friendly Experience

Humans have a tendency to get attracted to things that offer them great comfort. The same is true for mobile applications. Apps that are fast and respond quickly are much likely to gain user acceptance. This is why it is important to focus toward building apps with a user interface that is easily understood by common people.

  • Quick Load Times

If there is an app that takes a long time to load, it much likely is to be counted among the pile of failed app developments. Since smartphones today are backed with powerful CPU and RAM, it should not be that difficult to maintain the ideal load time of 15 seconds for an app.

  • Screen Size and Position

Today, smartphones come in bigger screen sizes and allow app developers to play around a little bit more while placing app related elements on the screen but a bigger screen size is also a knife with no handle. The more room you have to place the stuff, the higher are the chances of placing unnecessary stuff. So make sure to effectively use the screen size while place app elements.

  • Flawless Performance

Developers must ensure that the app and all its functions perform flawlessly before it is out on the market. Apps that are unique and offer powerful performance have a higher chance of standing out on the market.

  • Implement Off-line Elements

People find apps resourceful if they are able to perform even when not connected to the internet. This also ensures a user’s loyalty and continued usage.

  • Social Media Integration

If you want to make your app profitable and self-sustainable, integration of social media is a must. With social media integration into an app, users are able recommend and share app activities on various social networking sites. Social sharing can help in increasing the app’s visibility and gain acceptance among the people.

  • Impeccable Design

Last but not the least; design plays a crucial role when it comes to mobile app development. An app should be designed in a way that it looks exclusive. The app should be modern and must be laid out with high-definition graphics.

OgreLogic Blog Image

4 Real Estate App Trends That Can Make Your App Succeed

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Real estate as known to us today is no longer an offline business. The real estate industry has now landed on the pages of the internet and dedicated mobile apps. Many people think that real estate apps can soon replace real estate agents, this is not true! On the contrary, real estate app development can be a great investment for real estate agents as per the current trends.

The interest in real estate app development has increase significantly. A lot of real estate apps are emerging in the mobile app market. So, let us find out the current app trends that can make your real estate app a surefire.

  1. Database

You need to have a database ensuring that the app is constantly updating with new and updated data. Today’s customers heavily rely on mobile apps and if the apps do not work as intended, they won’t use it anymore. App developers should find ways to implement a reliable database that keeps updating information of properties seamlessly. Remember, databases are at the heart of your mobile apps and choosing the right one will be critical to your app’s success.

  1. An Advanced Search Functionality

It’s not a recommendation to have advanced search functionality in your app it’s a requirement. A filter property option can make it easier for clients to navigate the app and choose a property. Filtering data can also make the app look more organized and enhances the user experience. You can separate the properties based on different criteria like location, type of property, price range, and much more.

  1. Use Graphical Representation of Data

Users are naturally more drawn to the graphical representation of data than that of the long description. While you can include both graphs and description but also make sure that the app is not loaded with too much info.

Additionally, while including a map for a respective property, try to include neighboring areas such as landmarks, parks, schools, traffic, commute, etc.

  1. Include a “Like” Button

A “like” button not only keeps the preferred property in a place for the client but also tells the realtors what a client prefers and suggest similar properties. As a new property is updated in the database, a push notification should be sent to the client when the new property matches client’s preference.

So are you thinking if it’s the right time to invest in a real estate app development? It certainly is! The competition will soon increase and when it does, make sure you are at the top. We at Ogrelogic can help you with designing a dedicated real estate mobile app that satisfies all the current trends.

Call OgreLogic in Austin, Texas at 512-808-5536 Today! OgreLogic’s mobile app developers and designers, online marketers and analysts solve real problems through research, design, and execution.

Responsive Website Design

5 Reasons why Businesses Love Responsive Website Design

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With the exponential increase in the use and popularity of mobile devices, you cannot not have a website designed to adapt to mobile and other devices.

The easiest to achieve this is responsive website design.

But, what’s a responsive website? How is it different from your existing website?

Simply put, a responsive website is a mobile friendly website. The website is designed such that it adapts to the size of the screen being viewed on. Whether the users are on a laptop or a mobile phone, they wouldn’t notice a difference between the two.

Why is it important to have a mobile responsive website?

There are several reasons why businesses love responsive web design. Here is a look at the most important ones.

Increased Traffic

Mobile is more mainstream than ever. You simply can’t afford to ignore the mobile users. And why would you create two versions of your website (for desktop and mobile users) when you can have just one responsive website that is ready for all devices.

By 2021, more than 50 percent of all retail e-commerce is expected to be generated through mobile commerce. A responsive website ensures you retain mobile viewers and benefit from this mobile commerce boom.

Lower Cost and Website Maintenance

A responsive website may seem expensive upfront but the maintenance costs of two websites add up to much more than a responsive website. In short, a responsive website is a more cost-effective option for a business.

In addition, mobile responsive websites take less time to setup and are easier to maintain than maintaining two separate websites. Responsive websites can also offer customized location-based offers to drive even more traffic to your website.

The time and other savings allow you to focus on other important areas of your business. If you are looking for a place to start, you can seek the help of the web design team at one of the leading responsive website design companies, OgreLogic in Texas.

Matchless User Experience

You may have a great website but if it is not responsive, it would get distorted on mobile devices. The text may become jumbled, images would not align and users may have to scroll unnecessarily to get to the information they need. If navigation and search is a pain for users, they would either abandon it or never return.

To enable a seamless user experience, it is best to go for responsive web design.

Screen Size Adaptability

Another benefit of good, responsive design is its adaptability to various screen sizes. It puts you ahead of competition as it positions your website to seamlessly fit to smartwatches, IoT devices, mobile phones etc.

Improves your SEO Efforts

Responsive websites have a better shot at higher ranking in SERPs. Responsive design and high-quality content will make users stay longer on your site and rank better on search engines. Google recommends a responsive website design pattern.

In other words, responsive web design not only saves you lots of money, maintenance and time, it also helps you attract and retain more business in the long run.

If you are looking for mobile responsive website design, call OgreLogic in Austin, Texas at 512-808-5536 Today! OgreLogic’s web developers and designers, online marketers and analysts solve real problems through research, design and execution.

App Development

2018 App Development Trends

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Mobile is more mainstream than ever. 2017 was a great year for the app economy and 2018 is set to be another phenomenal year. All kinds of businesses now depend upon web and mobile apps to meet customer demands and boost existing revenue.

Following the current trend, 2018 holds promise of bringing more cutting-edge techniques in the field of Android app development. Here is a quick look at the top trends that are likely to emerge this year.

AI

AI will leave an imprint both in the making of mobile apps as well as in boosting their capabilities. Using advanced analytics, machine learning and cognitive interfaces, AI will provide businesses powerful insights to improve user experience and boost bottom lines. Bigwigs like Google, IBM, Facebook have already started acquiring startups with expertise in Artificial Intelligence.

AR, VR

AR and VR apps have been revolutionary in the entertainment industry. While Samsung Gear VR, Google Cardboard and Oculus Rift are hugely popular, AR games like Pokemon Go and myNav need no introduction. Already dominating the App Store, these mobile games are just a glimpse of the immense potential of AR technology, that can be utilized to influence consumers and enhance ways of doing business.

IoT

Nest and ecobee have shown us how smart and interactive our homes can be. Future homes are integrated homes. Integrations require complex mobile platforms and backend infrastructure to communicate and share data between all devices for a unified experience.

Various healthcare, education, retail, travel and other businesses are using mobile connectivity and applications to access IoT ecosystems. IoT solutions need a dedicated application enabling users to manage smart devices, that is, IoT friendly apps.

Mobile App Security

In keeping with the above trends, the security of the smartphone has become more even more critical than ever before. Apps with built-in security features will be one of the most sought after in the app space. Coding for iOS is moving from Objective-C to Apple’s own programming language, Swift. This year will see more app developers adopting Swift for better UX with more security features.

If you are looking for custom Android and iOS app development, call OgreLogic in Austin, Texas at 512-808-5536 Today! OgreLogic’s web developers and designers, online marketers and analysts solve real problems through research, design and execution.

UI UX Development

9 UX Tips your Mobile App can’t afford to Miss!

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Mobile has rewired the web. It has offered us the world in our palms, with just a finger touch. But, sometimes mobile apps fail to impress people. The user leaves the app to never return.

This failure is often related to mobile app development. The mobile app development process requires the collaborative effort of app designers and developers, researchers and many different experts to create a great user interface that allows a great user experience – a great user experience to everyone who uses the app.

However, a small gap or a pitfall can ruin the user experience despite the wonderful design. In fact, there are some common pitfalls that often go unnoticed during app design and development.

But first you need to know why users delete their mobile apps. The average app retention metrics are not really good because of the following reasons –

  • App not considered safe
  • Data usage crosses a certain limit
  • App is slow to load
  • Lack of updation
  • Too many colors and fonts create clutter
  • The messaging part is annoying, as it is constantly happening.
  • Lack of options, such as search
  • Boring functionality doesn’t allow the user to do much

Now that you know the reasons that may be turning users away from your app, here are some highly effective tips to help you get rid of these issues and build an app that offers excellent user experience.

User Engagement

We can’t talk about engagement without mentioning user interface design (UI). The UI is what attracts people to your app in the first place. Do not overdo it but make sure that it catches the eye and stays in the user’s mind.

Maintain a constant intuitive flow to keep users engaged from when they visit to the final purchase. Processes, such as ‘Log in’ and ‘Sign Up’, should be fairly simple. Do not overwhelm the user with too many questions at this stage as this may result in them leaving it mid-way.

App Icon

Have you ever wondered why the Facebook icon is so simple? People can relate to simple things with ease. Design a simple yet beautiful icon for your app. It should be distinct and unique so that people know it from other apps.

Test your app’s icon across different kinds of wallpapers so that you know it would look good, regardless of the wallpaper or the background.

Splash Screens

Splash screens can be time consuming. Before implementing a splash screen, check how it would help your app. Let it stay if it helps people relate to your app, but if it’s making the user feel like a waste of time, the app doesn’t need it.

Content Legibility

Content matters. At the same time, your user should be able to read and understand it. The content should be legible, clear, precise and to the point. For example, check whether one needs to zoom in to read the content. If it can be read it without zooming, that’s a perfect job.

Forms

All forms must be easily understandable. Organizing the dimensions of the input field to ‘Auto Correct’ and ‘Auto Complete’, any forms should be able to clearly show people where they are now and what the next step is.

White space

The negative space or white space or the space without any content is now as important as content itself!

White space attracts user attention and keeps your design clutter free and attractive. It also guides the user to where they should be looking, saving them from random clicks to directing them to CTAs with ease.

App Navigation

Navigation is an integral part of the UX. Your app should offer a natural, intuitive flow for the user to access. Your navigation should be able to move in the direction of the user’s hands.

Layout

Which layout are you using? Is it portrait or landscape? Plan it by putting yourself in the users’ shoes.

Ask yourself –

  • What will they use the app for?
  • Where will they be using the app?
  • How much time do they have to use the app?

Thumb Rule

When designing a mobile app, remember that your user is using a 5-inch smartphone, in portrait orientation, and navigating with one thumb to –

  • Swipe up to load more
  • Swipe up to move down the list
  • Tap to vote
  • Swipe down to go to the main menu or to refresh
  • Swipe across

That means you need to consider the use of thumb gestures to improve the user experience, while designing your app.

To know more about app development, talk to Team OgreLogic, one of the best android and iPhone app development companies in Fayetteville, Arkansas; Memphis TN; Kansas City, MO; Dallas, TX and Tulsa OK. OgreLogic is your natural strategic partner providing game changing mobile apps, responsive web design, virtual resourcing and content focused digital marketing services.

video marketing

The Ultimate 5-Step guide To Use Facebook Live As A Video Marketing Tool

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Facebook Live allows anyone to broadcast live videos from their mobile directly to Facebook news feed. And with that, Facebook has handed marketers another great tool to communicate with the customers.

To make effective use of this simple yet awesome tool, there are a few things marketers need to consider so that they can engage the followers and customers better. We are sure, by now, you know how to broadcast on Facebook Live. The feature allows you not only to broadcast a video live but also allow followers to replay it later; you can block and unblock users, and more.

The real question is how to analyze the performance if your video. Facebook lets you analyze –

  • Peak live Viewers
  • Minutes Viewed
  • Video views
  • 10-second views
  • Unique viewers
  • Average percentage completion
  • People reached
  • Reactions, comments, shares

Each of these metrics can be further explored to see how it changed over time, represented graphically.

How to make the most of this amazing tool is what marketers are trying to figure out and strategies are evolving as we go. Here are a few quick tips from the video production team at OgreLogic, one of the top digital marketing companies in Austin.

Keep Telling ‘EM Who You Are

Just as you introduce yourself in the beginning, don’t forget do so in the middle and other times during the broadcast. This is for the benefit of viewers who may keep joining later as they spot you in their news feed. That makes it important to reintroduce yourself and the purpose behind the broadcast.

Testing… One, Two, Three…

If you are new to Facebook Live, test your live video with “only me” in the privacy settings.

Keep Them Hooked

Since the videos in the news feed autoplay but in stay muted unless turned on, it is absolutely important that your video catches the attention of the viewers visually, right from the beginning. At the same time, remember that people will keep joining as they find you in the news feed. So the engagement has to be kept high throughout the video.

There is another interesting fact not many people know about Facebook Live. Facebook now has algorithms to track when viewers turn the audio on, when they turn to full screen and more. This makes more engaging videos rank higher up in news feeds.

The best way to engage with your audience is to call out their names. Since you can see who is commenting, in real time, you could address them by name and that really scores high with the viewers. You could answer their questions or share if someone made a joke.

Unstructured Is Cool

Since Facebook is not a formal platform, it is okay to let your hair down and let the video flow spontaneously, say experts at OgreLogic, the reputed video marketing agency in Austin. That is, in fact, the edge you get with Facebook Live as compared to recorded videos and that is what keeps the viewers glued to the screen.

Like And Share

Ensuring that viewers like and share your video is the most important part of the activity. Since viewers are with you, you could ask them to like and share a couple of time throughout the video.

As social media sites come up with more ideas like Facebook Live, the applications are limited only to the imagination of the marketer. Be innovative, don’t be afraid to experiment a little and embrace the platform you are using.

To know more on how to make the most of video marketing for your brand or to talk to an expert, visit one of the leading video marketing agencies in Austin at ogrelogic.com.

Mobile App Development

5 Steps To choose The Best Mobile App Development Company

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There are apps and there are apps. So how do you make sure that the company you choose to get your app developed from is a good one? Here are some tips to choose the right mobile app development company.

Know What You Want

Yes, it may sound obvious, but not many businesses set out with a clear understanding of what they exactly want the mobile app to do. Understanding your own requirement would certainly help you narrow down your mobile app development company search. Do you want an iOS, Android or Windows App;Native app or Hybrid app? Who are the users going to be? Who are you targeting? Answering such questions will help you be more specific and closer to getting the app developed.

Check The Company’s Portfolio

Find out how long the company has been developing mobile apps? Have a look at their portfolio. Have the mobile app development company you been considering experienced in the kind of application that you want to develop. The previous work will give you a glimpse into the company’s skill and experience.

Check Transparency

Check whether the mobile app development company is open enough to share constant communication regarding your app. There should be a continuous feedback loop and a system in place for the client to be able to communicate with the company properly.

The company should be prompt and transparent in their communication. There should be a mutually agreed upon policy to communicate through mails, Skype, phones or in-person meetings.

Check Cost Effectiveness

Building within your budget is important but that doesn’t mean you grab the cheapest offer available. Lay emphasis on a high quality app that would fit within your budget. Too-good-to-be-true may actually be untrue.

Is The Company As Excited As You About The New App

An enthusiastic team is a sign that they would actually treat the entire project as their own. Some companies are willing to create a prototype before building the actual product. Some companies would offer you add-on services that are not part of the standard package. Decide on terms about what happens if they not deliver on or before the deadline.

At OgreLogic, our comprehensive app development abilities are well-versed in designing and supporting apps across various mobile platforms. Continuous support ensures your app stay up to date and best in class.

To know more about one of the best mobile app development companies, visit ogrelogic.com.

Mobile App Development

Behind The App – 3 Ideas Give Your Mobile App An Edge

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More than 2 billion smartphone users are expected worldwide in 2016. With mobile traffic surpassing desktop traffic in 2015, the app is no longer just another medium to engage customers. It is now vital to your business’s digital survival. If you do not have a mobile app, you are missing out on a big customer base. A well designed native app for the user’s smartphone is definitely better than a mobile enabled website in terms of user experience.Mobile app development team at OgreLogic, Austin gives you a sneak peek into what goes on behind creation of a great mobile app.

The good, bad and the ugly

Visit the App Store and Play Store regularly to study the app market. How is your app doing? What are the users saying about it? Customer reviews can give you important feedback about how to improve your app. Now look at the most successful and the not-so-successful apps. What are the current trends? Why did a particular app become a super hit and why did the other hit rock bottom? Asking questions like these will give you valuable insight into consumer behavior and market dynamics.

Measure, measure, measure

The key rule of digital success is to track and measure the performance of your app. Google Analytics can help you make important decisions on how to improve your app, says OgreLogic,Mobile Marketing agency at Austin. Mobile Marketing agency at Austin.

Communicate with the users

You have a business and you created an app for the user to access it. Having conversations with your users can help you understand the user experience closely to enhance your app for the user. Interaction would help them bond better with your brand too.